Individual 5 week project

This 5 Week learning cycle we have the opportunity to choose our subject matter in a project with my tutor, I have decided that the best way to forward my career in the industry will be to get into Interactive digital media. Over the next 5 weeks me and my tutor have discussed the idea of producing a data visualisation, perhaps including a video element, over the next few weeks I will aim to get to grips with Processing programing language and develop a piece of coding which can show these chosen results.

With luck I can learn this second language much better than my attempts to learn french and look forward to seeing what I can produce to display a suppressed creative flair 🙂

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What I actually did on my day off :)


360 Fashion pitch

We where asked for our project to develop a 360 degree pitch for a 3D media, we decided on fashion to be our central theme and worked at developing a sales platform to intest a high end demographic.

First point of call was to get to grips with 3D filming, we soon got together and begun to plan a 3D fashion shoot to work in hand with our products.



My dicipline for the project was to develop ideas freindly to the mobile platforms, finding some intresting stats on the prediction of 3D development of mobile devices capable of non glasses viewing.

I also took on Uses and gratification theory. An important mass media theory thorght up by Bulmer and Kats early in broadcasting, this allowed me to look at the deep relationship between fashion and social gratification, however I will go into this in more detail in my next post


Smirnoff’s new AR bottles, I have heavily been reserching this

Somthing AR this way comes


The True Uncanny


Back draft

After a few days of dossing, I have failed to construct a website with twitter, facebook and wordpress feeds, this I planned would increase its visibility and online presence, but I will come back to it later in the year,


The Uncanny modern media formats

The MA students have been asked to identify the uncanny, I wanted to take a look at the broader context of the term as something unfamiliar yet strangely familiar. This simple definition opened up some old thought towards the “Uses and Gratification Theory” I once researched into. The theory identifies that viewers watch content with gratifies a particular need, this theory was used by content developers to take interests from their audiences and make content which fulfilled certain gratifications.

this lead to a number of formats becoming more and more defined untill most genres had a familiar content layout.

This theory has led me to think about modern media productions and their uncanny formats, for example “Have I got news for you” and “Never mind the buzzcocks” both have an extremely similar format despite their differences in subject matter. It is possible to find many uncanny resemblances between modern media content due to the fact that they will try to take minimal risks by using familiar popular content formats and altering them.

I wonder if anyone else feels this is an apropriate definition in context to the broadcast industry.